Ellusionist sponsorship of Celebracadabra has brought mixed reactions from the magic community. While most of the reactions have been positive, there are some negative comments as well. Here is one that was received on the blog yesterday from an earlier post about the show and reflects several similar comments:
“…someone else made this very important point that I would like to see Brad respond to:
“ALSO the fact that Ellusionist is going to have it’s name out there scares me that people are going to start massing to the website and forums and there is going to be WAY too much leakage of information.”
This show is available to everyone to watch. Of COURSE people will be flooding the site. This is just another way for E to make money, it is NOT about promoting magic FOR magicians, it’s about promoting magic TO the general public to spark an interest in LEARNING it, not experiencing it. Magic is slowly but surely loosing its magic, which is extremely unfortunate.”
There will be a number of ways we are promoting Ellusionist through the show. We are making a series of simple effects available for download on the site. There will be one a week and they will not cost anything.
The second way will be with TV commercials for Ellusionist products. Here’s what Brad has previously said about this:
“People make the mistake of thinking that someone is going to come on Ellusionist and actually BUY a $30 DVD, just to discover a few secrets! That’s a lot of money to shell out randomly for a couple of secrets! People just don’t do it. They have to have a genuine interest in magic (just like YOU did, may I remind you?) to plunk down hard earned cash. People are bitten by the magic bug because of a certain something in their personality…. they try it, and some go on to become pros and avid amateurs and others give it up. But even those ones that give it up are STILL very interested when they hear that a “magician” is at the restaurant or at the party they are going to. It’s an interest level that helps you and helps magic.”
So I have to ask these questions - if someone expresses interest in magic, wants to buy an instructional DVD on how to perform magic, why shouldn’t they be able to? The ante to become a magician is so small, what qualifies anyone to call themselves a magician? How do we know, before the TV show airs, that the people buying Ellusionist products are “qualified” to buy them? How do we know you are?
People become interested in magic for many reasons. Most never perform. Some just collect. Some become historians. Others are just interested in the social aspect and belonging to a group of like-minded people.
There is nothing we can tell you to calm your fears of your secrets being made available to the masses. Your secrets were out there long before you got into magic and will be there long after you’re gone. Those of us who are secure with ourselves and our magic welcome new people into the art. It’s a fun profession and a fun hobby. The more you know about magic, the more you understand and appreciate it and that helps all of us.