Variety highlights Cohen’s close-up success

July 19th, 2009 | Joe Hadsall | Filed Under General

Not everyone is having an awful time in this economy.

Variety heralded the success of Steve Cohen’s “Miracles at Midnight” show, which is selling out despite an absence of advertising, a $250 ticket price and a midnight start time. (Variety notes that the show’s once-a-month, only-20-tickets-sold properties greatly aid the string of sell-outs.)

Cohen’s business model is dependent on word-of-mouth among an exclusive segment of society. But talk about some well-thought-out packaging and presentation:

A major component of Cohen’s overall illusion, of course, is the feel of old-school exclusivity he lends to a small-scale event held at the witching hour in a private suite at a storied Gotham hotel. And that $250 price tag, certainly, contributes to the allure.

We are glad to give props to an outstanding close-up magician getting a great dose of success. Besides, how can you NOT like him when he tells Variety this:

“I’m willing to work hours and hours and hours to impress you for 10 seconds,” he says. “You really have no chance (to figure out the tricks).”


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