Variety heralded the success of Steve Cohen’s “Miracles at Midnight” show, which is selling out despite an absence of advertising, a $250 ticket price and a midnight start time. (Variety notes that the show’s once-a-month, only-20-tickets-sold properties greatly aid the string of sell-outs.)
Cohen’s business model is dependent on word-of-mouth among an exclusive segment of society. But talk about some well-thought-out packaging and presentation:
A major component of Cohen’s overall illusion, of course, is the feel of old-school exclusivity he lends to a small-scale event held at the witching hour in a private suite at a storied Gotham hotel. And that $250 price tag, certainly, contributes to the allure.
We are glad to give props to an outstanding close-up magician getting a great dose of success. Besides, how can you NOT like him when he tells Variety this:
“I’m willing to work hours and hours and hours to impress you for 10 seconds,” he says. “You really have no chance (to figure out the tricks).”