Simple press release leads to newspaper coverage

March 23rd, 2009 | Joe Hadsall | Filed Under General

Earlier this month, forum user and magician Steve Simmons was featured in this story in the Calvert Recorder. Reporter Kayleigh Kulp talked to Simmons and Reggie Rice for a story about how they are building their magic business.

So, do you think you’d like for your local newspapers to do a story on you? Probably so. Not only is it a great way for your community to get to know you, but it gives you some professional credibility that just can’t be bought. A newspaper article is easily reproducible and easy to present to prospective clients.

How did Simmons and Rice get this valuable kind of coverage? Simple: A press release. But it wasn’t just any press release. The release Simmons sent was a pretty good one: It was brief, professional, written well and provided plenty of information to give a reporter food for thought.

I know what makes a good press release: I look at a ton of them every week. I am an assistant features editor for a daily newspaper in southwest Missouri. I know which press releases I assign to a reporter instantly, which ones I keep on file for a later time and which ones go right in the trash.

Informing the press is not as easy as it looks. There are several things you need to do with your release to give it the best chance at convincing an editor or reporter that you’re worth some ink. Using Simmons’ release as an example, you can find those insider tips right here in the Ellusionist Forums.

Sending a press release is something that magicians should do, Simmons said:

“The best way to go about getting coverage is to just go for it. What’s the worst that can happen? They say they’re not interested? Local papers are especially easy to get them interested if you are an interesting person and they can write a good article on you. This is all about being different, and being a part of the community.”


  1. Ellusionist on:

    New blog post: Simple press release leads to newspaper coverage

  2. Ellusionist on:

    New blog post: Simple press release leads to newspaper coverage