Servers restored, Arcanes now available

October 28th, 2009 | Joe Hadsall | Filed Under General, Products

What a humbling day for us at Ellusionist.

We poured five years of work into the Arcane deck. We teased it like crazy over the last few months across the Internet. We inspected it PERSONALLY as it came out of the presses at the U.S. Playing Card Co. We sent out decks to some of the best in the business for reviews and videos. We prepped our servers and secured enough bandwidth for 20 times our normal traffic (based on our last record-selling item) in anticipation for the demand.

And still, we got swamped. Definitely the Joker’s day today.

When the Arcane sales pages went live, we got hit with almost 50 times our normal traffic. Nine hours later, we were still hovering around 30 to 35 times. Some of our buds have joked with us and said, “Well, that sounds like a GOOD problem to have, right?” Ha ha, but not even close. It’s not like we made any money while the servers were down. We drummed up interest and demand to make sales, not create an unquenchable demand. We developed this deck to get it into your hands, so that you can drop some jaws.

We are humbled beyond belief that you gave us that kind of demand. And we’re ticked off that our site crashed on you. Our server techs worked like crazed beavers to get things back up and running. JBone and Dave never slept, they spent so much time working on this. And as of 3 a.m. Central time, we were back up, going at an average of 100 orders an hour. At 3 a.m.

Your loyalty and patience has humbled us more than anything. Like we said earlier, we invested a lot of time and money into making the Arcane deck the way it is, because we believed it was what you wanted. It humbles us all to know that this deck of cards created this unprecedented demand.

You could have bellyached, and raised cain on magic forums. You could have said “Eh, eff it. I’m going to bed.” You could have said, “Never mind, I’m buying something else with my money.” But you didn’t. You hung with us and kept pounding that “Add to Cart” button. We have the best customers in the magic business. We are thankful for you each day, but especially on days like today.

As indicated before, most of the server problems have been worked out, so you shouldn’t have any problems ordering Arcanes now. Knock on wood.


  1. Sorry you had such a hard time with the servers. I tried for about an hour, but gave up and went to bed. Hit the site first thing this morning and my order went through in a flash. Can’t wait to get my fingers on the deck.

    Can you tell us how many decks were sold on day 1, or is that a magician’s secret?

    Congratulations on your great success!

  2. I have to say it was a little nerve racking, but I eventually viewed it as playing a game. Lol. Im pretty stubborn. I did eventually get through and got them ordered at about 1:30 A.M. CT. Hopefully the contest will be good to me. I think the majority of us knew what was happening and knew you guys were doing what you could. Anyone that has ever dealt with ellusionist should know the excellent customer service you guys provide. Keep up the great work.

  3. I understand how it can be with servers. I worked IT for a while with a major department store and Christmas was quite a rush… so to speak. I finally gave up after about 10 hours of trying… got things added to cart a few times but would crash when I tried to purchase. I went to bed and got up this morning and got my order in. Thanks. Am looking forward to my Arcanes. Who knows maybe the Joker will show up.

  4. It was hard on you guys ,but it wasnt a bad thing that we wanted them… I finally got to order them yesterday at like 10 pm.. i was slepping and my dad woke me up to tell me that we ordered 24 black and 24 white… I was like im going back to bed, but i was really stoked… I cant wait to get them… My Magic Stuff on youtube was talking to us about how the site crashed because of some people.. i believe MyMagicStuff is an artist… So ya cant wait to get them … thx for making them

  5. Arcane sales break Ellusionist records | Online Magic News – Ellusionist Street Magic Blog on:

    […] given everything that happened on release day, including enduring a DoS attack just minutes after the sales page went live, we were blown away […]

  6. I agree with Shay – anyone who has done business with Ellusionist knows how fast, reliable and friendly you are. For me personally, ordering from Germany, it was fine to order 48 hours later. No problem. Used my Master decks for some Sybil cut practice in the meantime 😉 Keep it up + greets from Hamburg, Steffen