We poured five years of work into the Arcane deck. We teased it like crazy over the last few months across the Internet. We inspected it PERSONALLY as it came out of the presses at the U.S. Playing Card Co. We sent out decks to some of the best in the business for reviews and videos. We prepped our servers and secured enough bandwidth for 20 times our normal traffic (based on our last record-selling item) in anticipation for the demand.
And still, we got swamped. Definitely the Joker’s day today.
When the Arcane sales pages went live, we got hit with almost 50 times our normal traffic. Nine hours later, we were still hovering around 30 to 35 times. Some of our buds have joked with us and said, “Well, that sounds like a GOOD problem to have, right?” Ha ha, but not even close. It’s not like we made any money while the servers were down. We drummed up interest and demand to make sales, not create an unquenchable demand. We developed this deck to get it into your hands, so that you can drop some jaws.
We are humbled beyond belief that you gave us that kind of demand. And we’re ticked off that our site crashed on you. Our server techs worked like crazed beavers to get things back up and running. JBone and Dave never slept, they spent so much time working on this. And as of 3 a.m. Central time, we were back up, going at an average of 100 orders an hour. At 3 a.m.
Your loyalty and patience has humbled us more than anything. Like we said earlier, we invested a lot of time and money into making the Arcane deck the way it is, because we believed it was what you wanted. It humbles us all to know that this deck of cards created this unprecedented demand.
You could have bellyached, and raised cain on magic forums. You could have said “Eh, eff it. I’m going to bed.” You could have said, “Never mind, I’m buying something else with my money.” But you didn’t. You hung with us and kept pounding that “Add to Cart” button. We have the best customers in the magic business. We are thankful for you each day, but especially on days like today.
As indicated before, most of the server problems have been worked out, so you shouldn’t have any problems ordering Arcanes now. Knock on wood.