Power of close-up magic proven: Reporter blown away by magician

August 10th, 2012 | Joe Hadsall | Filed Under General


Power of close up magic proven: Reporter blown away by magicianDynamo and Tony Strange are the latest magicians to prove us right: Magic on TV only STRENGTHENS the performances we give people face-to-face.

We hear some magicians complain and commiserate that TV shows such as the ones Dynamo, David Blaine and Criss Angel weaken their own magic, spoiling tricks and ruining endings. But people usually chalk up magic tricks on TV to TV trickery — camera edits, loaded audiences and the like. That sets them up perfectly for what you do.

When people see real close-up, they find out how real magic can be.

One such person is Suzie Pike, a reporter for the Granthan (England) Journal. When Strange called up and said he could do the same kinds of things Dynamo does on “Magician Impossible,” she said she didn’t quite believe it:

“Being a little skeptical about camera angles and the likes on TV shows I was looking forward to seeing if I could be fooled face-to-face. Let’s just say he managed it with every single trick.”

Strange performed a brilliant six-minute set for Pike and videographer Toby Roberts. He did some classic tricks that most of you should be familiar with, including an invisible deck routine and some rubber band tricks. Just watch the reactions he gets from Pike:

Why should you care?

That performance got great press coverage for Strange, who is available for weddings, parties and other events. Not only did he get featured in the video, he got a story about him in the paper — a brilliant two-fer. He also is seeking to set up a magician’s club around his area, and was able to get that message into his story. Using a link to a popular TV show, Strange was able to make a local contact and hook a reporter’s interest.

(A pro tip about media coverage: More newspapers are seeking to add extra digital content to their websites, such as videos. Unlike TV reporters, who want to be featured on camera, newspaper folks are more inclined to put all the focus on you, such as the video above. Use that to your advantage when trying to drum up some media coverage.)

Dynamo also owes a bit of a thank-you to Strange: When Pike watchese the next episode of “Magician Impossible,” how do you think she’ll feel about “TV magic” now that she’s seen the real thing?

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