Atlantic City magician Jeffrey Kuter, 27, has learned that there is more to having a successful magic business than performing a good pass or practicing every day.
Kuter was honored today by the New Jersey Small Business Development Centers at a luncheon for successfully opening and managing The Trick Zone, a magic and novelty shop in Atlantic City. The first one opened in Nov. 2007; he accepted an offer in May of this year to open a second store,
according to the Press of Atlantic City.
The reason for Kuter’s success, said SBDC director Joe Molineaux, was his willingness to learn and his diligence following through with his business plan:
“He approached the educational portion of small business like he would approach learning a new illusion or magic trick. He examined the potential marketplace and realized that he could serve an unmet need and a growing niche market.”
Kuter used the center’s resources to get his business started. The center directed him toward business courses at Atlantic Cape Community College and loaned him $35,000 to open his own store, which carries all sorts of magic supplies and offers a 40-seat theater in the back.
We can’t think of a major metropolitan area that doesn’t have a chamber of commerce, small-business development center or other resources. If you are ready to make money with your magic, these centers can be valuable resources for the development of your career. Congratulations to Kuter and his employees for the store’s success.
Want to see more of the shop, and the theater? We found this vid from Yellowpages.com: