Insignia hides in plain sight, makes magic happen in their minds

March 22nd, 2011 | Joe Hadsall | Filed Under Products

Eric Ross, creator of Conspiracy and co-creator of Rizer, gets it: Authenticity is what makes the difference between a simple trick and powerful magic. The desire to capture that authenticity is what makes Insignia so strong.

There is no better place to hide a magical prop than in plain sight, and Insignia lets you do this like never before. Tricycle and the trick Sharpie are pretty strong in their own right, but people don’t see, or buy, cards and markers like they do sodas. The ubiquitous bottles with their legendary logos are everywhere, making them the perfect tools to get strong reactions.

Our street testing of this effect was surprisingly successful, because of that. From the art to the material, Insignia is authentic yet repeatedly functional. And because the labels were so convincing, they changed themselves in spectators’ minds. It’s like they could see the inks moving right in front of their faces.

Insignia is the perfect tool for street magicians, buskers, restaurant workers or bar workers — anywhere you can rouse a crowd in a public place. It is now available from Ellusionist: Check out some of the reactions that Patrick Kun got with this.

To do this effect, all you need to know is how to do a force. Kun can help you out with that, too.


  1. Carlos Kogut on:

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?