Columnist shocked over accessible Angel

August 16th, 2009 | Joe Hadsall | Filed Under Criss Angel, General

Melissa Arseniuk, of the Las Vegas Sun, is freaked out over an allegedly new Mindfreak.

Angel has been making himself accessible much more often over the last few months, and it appears that the trend will continue, Arseniuk writes. There’s some obvious and subtle reasons for that:

  • The new season of Mindfreak has started.
  • Angel has partnered with MGM Mirage to open a Criss Angel store in Circus-Circus and to get his name on the Luxor’s center bar, now known as “Criss Angel Liquidity.”
  • Angel parted ways with his longtime PR man, Steve Flynn. Arseniuk, however, doesn’t mention who has the job now.

That third bullet, although second on Arseniuk’s list, may be the most influential. According to the story, there’s going to be much more Angel out there:

If Angel follows through as planned, this paradigm shift in accessibility will go on for several weeks, if not longer. The in-store signings will continue roughly once a month for the next few months according to sources close to the Angel camp. Meanwhile, he will appear at Liquidity twice a week, on Wednesday and Saturday nights, for at least the next month and a half.

So Angel’s working the PR. Is this really a story? Well, YEAH. Angel’s had a rough go of it lately, from the not-so-great reception of his Vegas show to a recent, future VH-1 celebrity battle segment. Angel was even the subject of a column bemoaning the inability to land an interview with him.

So yeah, more accessibility is a good thing, because it means more facetime in front of fans. But it’s clear from Arseniuk’s report that he has a way to go:

Though Angel has repeatedly said, “I have the best fans in the world,” it remains to be seen if his fans have both the stamina and numbers required to keep these appearances well-attended. Yet with five seasons of “Mindfreak” successfully in the can, a signature Cirque du Soleil show, and a surging merchandise-driven empire, it doesn’t look like Angel is going to need to pull a rabbit out of a hat to attract fans. And as long as the Angel loyal keep tuning in to “Mindfreak,” going to see “Believe,” buying merchandise, flocking to appearances, and drinking at Liquidity, Angel should keep smiling, appearing, and talking as he mindfreaks all the way to the bank.


  1. New blog post: Columnist shocked over accessible Angel

  2. Melissa Arseniuk on:

    I’m not “freaked out” — I’m pleased!

    Criss has always treated me very well whenever I’ve interviewed him (as did his former PR rep, Steve Flynn). While those interviews were few and far between for a period of time, I think he has turned the corner, so to speak, and both fans and the media will reap the rewards — as will he.

    Also, his PR is currently being handled by an out-of-town agency that I have had very little contact with. (They didn’t alert me to the signings or anything like that — MGM Mirage / Luxor PR has done more than they have).

    Hope this clears up any confusion.

  3. Thanks for the update, and for checking in! Keep up the good work, Melissa!

  4. Criss Angel has made himself more accessible "and both fans and the media will reap the rewards"