His plan was to get some footage that he could use for his promo reel, so that he could advertise himself with the phrase, “As seen on ‘America’s Got Talent.'”
But Mat Franco went much further.
The magician made history by becoming the first magician to win NBC’s talent show. Winning over viewers in season nine, he beat singers Miguel Dakota, Quintavious Johnson and Emily West, the band Sons of Serendip and the acrobatic ensemble AcroArmy. And season nine was a good year for magicians, with Mike Super, Smoothini, and David and Leaman progressing far in the competition.
A magician winning “AGT” is no small feat — magicians know that the show has a history of not being kind to magicians. And though that reputation has changed over the last few seasons, magicians were still competing against singers and dancers, two performance fields with their own reality TV shows.
So when Mat said his win is a big deal for all magicians, we say “Amen.” He also said that his win didn’t pull magic out of a dark cellar of obscurity — his win was just the latest chapter in a pretty vibrant magic scene right now, from Darcy Oake making the finals in the most recent season of “Britain’s Got Talent” to the success of “Wizard Wars” on SyFy.
“This is huge for magicians. This is something we all should be feeding from, we should all be getting work from right now … We should all be feeding off this any way can, whether you had a television pilot you were trying to get done, or if you had a gig you were trying to close in your hometown, this is big for magic. I want us all to continue with this momentum to move it forward.”
Mat beat out a talented field of performers with a carefully customized blend of close-up magic and big-stage spectacle. His routines included close-up classics, including an ambitious card routine, cups and balls and an oil and water routine that used a human deck of cards. They also featured intricate stories told in precision with magical effects.
About two weeks after the win, Mat talked to us for a podcast about his career before the show, how it really is a different world for magicians on the show now and what the future holds.