Artist Interview: Laura London proves magic is not just a man’s world

July 29th, 2013 | Joe Hadsall | Filed Under General

“Desperate Acts of Magic,” “Now You See Me” and “Burt Wonderstone” had a couple of things in common: All those movies were released this year, and all of them featured women as magicians, not assistants. (In “Wonderstone,” an assistant landed her own show). Media entertainment columnists are starting to ask more questions about why there aren’t more women in magic. And NBC’s “America’s Got Talent” featured female magicians prominently in this year’s season.

Laura London thinks all of those are signs of something else: It’s never been better for a woman to pursue a career in magic. Though there are still issues to tackle (“Desperate Acts” director Joe Gold discussed some of those in this interview), there are many more roles available than just assistants or dancers. And while laymen have the perception that magic is a man’s world, she’s discovered that a woman who wants to be a good magician will find the world of magic quite welcoming.

“It’s not that it’s more accepted nowadays. I think it’s just more commonly known that there are female magicians around. But we have always been here … people start to have it in their heads that women do magic too, and it’s great.”

For the last 10 years, London has been busy establishing herself as one of Britain’s best entertainers. She has performed on TV shows such as “Penn and Teller: Fool Us” and has a long list of top-notch corporate clients, including Virgin Atlantic, the BBC, Porsche, the Walt Disney company, Hilton and more. From her first store-bought tricks at Davenport’s to becoming the youngest woman to become a member of the Magic Circle, London has earned a tremendous amount of respect from the magic community. In fact, she even turned down appearances on “P&T: Fool Us.”

She’s no gimmick. She gets booked because she’s an incredible magician.

She talked to us about the brass tacks of women in magic, including the advantages women have, how carefully outfits are chosen (and equipped with pockets), what men can do to be a lot less creepy (spoiler alert: Just stop using a certain spongy prop) and what the real challenges that women face truly are. She also talked about how she got started, her terrible idea for a punk magic routine, her appeareance on “P&T” and one of the sweetest performances she ever got to deliver.


Laura London can be seen in decks of Rounders and Dealers. Already you have seen her in Daniel Madison’s Revelations and work with Red Rounders (and maybe you’ve seen her trash a hotel room?). There is much more coming from this brilliant magician. Stay tuned.

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