Arcane sales break Ellusionist records

October 29, 2009

A little perspective is in order:

When Ellusionist first released the Black Tiger, the first edition of it sold out in four days. That print run was about 5,000.
When Ellusionist released the Shadow Masters deck, we sold about 3,000 in a 12-hour period.

So, given everything that happened on release day, including enduring a DoS attack just minutes after the sales page went live, we were blown away when we saw that more than 6,000 decks of Arcane playing cards sold in a 12 hour period — roughly 2 a.m. to to 2 p.m. Central. This reaffirms everything we said about how awesome you are. Thanks for making this release a success!

Just because the decks are out doesn’t mean Arcane goodness stops. Keep checking the Arcane page for new performance videos from some top-notch card sharps. And check in tomorrow for the announcement of contest winners.

Posted by Joe Hadsall | Filed Under Ellusionist Products, General | 8 Comments

Comments

8 Responses to “Arcane sales break Ellusionist records”

Wayne Coburn on October 29th, 2009 9:42 am

A ddos attack? Wow, that explains a lot. How horrible and frustrating. Glad to hear it didn’t keep Arcane from setting records, and that your site is back up and running fine. My cards arrive this afternoon, and I’m totally stoked to see them.
Ellusionist on October 29th, 2009 10:02 am

New blog post: Arcane sales break Ellusionist records http://bit.ly/1vx2wb
AM Navigator on October 29th, 2009 10:10 am

Arcane sales break @Ellusionist records http://bit.ly/1vx2wb. Are you board this - http://bit.ly/4stSV - affiliate program yet?!
dog on October 29th, 2009 2:20 pm

GREAT News the “contest” has been extended. Therfore the poor saps that waited and delt with the failing website have less of a chance to win. Does the state monitor your “contest”? this is not the first time this has happened? does anyone see through this or have they all consumed the coolaid?
AlejandroPortela.com on October 29th, 2009 8:18 pm

New blog post: http://arcaneplayingcards.com sales break Ellusionist records http://bit.ly/1vx2wb (via @Ellusionist)
Charlie on October 30th, 2009 8:36 am

This was my first purchase on E; I ordered on the 28th, but the order status is still “processing.” Does it usually take this long ?
Arcane contest winners announced | Online Magic News - Ellusionist Street Magic Blog on October 30th, 2009 7:45 pm

[...] Well, the Joker has had her way, but she has finally decided to heap some niceties on those of you who braved the largest, biggest release of a custom deck yet. These winners were randomly chosen from customers who ordered Arcane decks during the first two days of availability. Congratulations to our Arcane contest winners, and to everyone who contributed to a record-breaking day. [...]
Brumbalow interviewed for design blog | Online Magic News - Ellusionist Street Magic Blog on November 5th, 2009 2:43 am

[...] the picture below, featuring expert warehouse troopers John, Evelyn and Jeand’elle after our record-breaking first day of sales. They are the reason so many of you got your decks so quickly. And they are [...]