Check out this story about magician Jay Shatnawi, of Windsor, California. It’s a great piece with an amazing photo, a good write-up of his performances at a Petaluma steakhouse and a a ballsy performance for Criss Angel and his “Believe” audience. The Press Democrat isn’t the New York Times, but that doesn’t matter to its readers. It’s a great story about one of their own community members, a rising star with talent to share and a story to tell.
That should raise the question: Why not you?
You live near a newspaper, or TV station. You perform magic. You have a story to tell, and you’d make a great subject for a story! You’re gonna start writing press releases right now, right? Wait, no! Just drive to the TV station! They’ll put you on live instantly!
Slow down. In addition to writing for Ellusionist and a performing close-up magician, I am the features editor for a daily newspaper in the Midwest, and I can tell you exactly what happens to most overly aggressive news seekers. To put it in magician’s terms, there’s a lot of ditching involved.
That doesn’t mean I’m a heartless editor. My position as features editor means I’m a little more accepting and flexible for a variety of stories, because I’m in charge of the sections people WANT to read, not what they NEED to read. I’m always looking for stories about people in our coverage area, and your story may be quite newsworthy.
So you should definitely pursue media coverage, if you think it will benefit you. But you should have reasonable expectations of the reception you’ll get from the media, and what — if any — kind of coverage you’ll get. We could dive into how to write a good press release, how to ask for coverage, etc. — but for now, the best thing to know is a little bit about the media business. I’m happy to share these four points, and hope they help you get good local coverage. (more…)