So you’re ready. Whether you’re following through with a new year’s resolution or a planned goal, you’re out to take your magic from practice to profitability. You’re ready to get paid for all your planning and work.
Time to make those cards pay for themselves.
It doesn’t matter what your plan for magic is, from building a list of clients in your town to making it big in Vegas. Before you can be the next Messado, Ollie Mealing or Adam Wilber, You have to start somewhere, and there is no substitute for the experience of actually performing for living, breathing people.
(David Stone’s Real Secrets of Magic Vol. 1 and Vol. 2 are time-tested classics, and Ellusionist’s hardest-working worker Adam Wilber has filled up “Creative Magic” and The Worker Part 1 and Part 2 with great material for business-minded magicians.)
Drumming up business isn’t easy, but you have to start somewhere. At the beginning of your career, you may have to content yourself with making a reputation, not money. Which is fine, because that’s an investment in your future. Instead of performing for cash, make a testimonial or the ability to pass business cards/put up flyers part of the deal.
You have two goals:
- ~ Get your name out there and let people know what you do. This is done through good old-fashioned networking (a fancy word for “meeting people”). Whether it’s a business card, flyer or an actual performance, you want to spread the word that you exist.
- ~ Show people that you deserved to be hired. This is done through excellent performance and interaction — AND by being a great team player at the place where you work your magic. Hopefully you perform for people who love your work and hire you in the future. And a testimonial from the right person can seal a deal down the road.
Here are four places that would be good for your business cards, flyers or actual skills. Out of respect to any working magicians in your area (and yourself as well), you don’t want to use these options repeatedly — use them as occasional tools in your toolbox: