Archive for January, 2014

FOUR POINTS: These places will get you on the path to getting paid

Tuesday, January 21st, 2014

So you’re ready. Whether you’re following through with a new year’s resolution or a planned goal, you’re out to take your magic from practice to profitability. You’re ready to get paid for all your planning and work.

Time to make those cards pay for themselves.

It doesn’t matter what your plan for magic is, from building a list of clients in your town to making it big in Vegas. Before you can be the next Messado, Ollie Mealing or Adam Wilber, You have to start somewhere, and there is no substitute for the experience of actually performing for living, breathing people.

(David Stone’s Real Secrets of Magic Vol. 1 and Vol. 2 are time-tested classics, and Ellusionist’s hardest-working worker Adam Wilber has filled up “Creative Magic” and The Worker Part 1 and Part 2 with great material for business-minded magicians.)

Drumming up business isn’t easy, but you have to start somewhere. At the beginning of your career, you may have to content yourself with making a reputation, not money. Which is fine, because that’s an investment in your future. Instead of performing for cash, make a testimonial or the ability to pass business cards/put up flyers part of the deal.

You have two goals:

  • ~ Get your name out there and let people know what you do. This is done through good old-fashioned networking (a fancy word for “meeting people”). Whether it’s a business card, flyer or an actual performance, you want to spread the word that you exist.
  • ~ Show people that you deserved to be hired. This is done through excellent performance and interaction — AND by being a great team player at the place where you work your magic. Hopefully you perform for people who love your work and hire you in the future. And a testimonial from the right person can seal a deal down the road.

Here are four places that would be good for your business cards, flyers or actual skills. Out of respect to any working magicians in your area (and yourself as well), you don’t want to use these options repeatedly — use them as occasional tools in your toolbox:



Gone forever: Last of Red Artifice decks handed out in promotion

Friday, January 10th, 2014

Just like our first edition Black Ghost decks, we knew we’d eventually run out of them. We just didn’t expect it to happen this quickly.

It’s official: We are out of Red Artifice decks.

They will never again be available from Ellusionist as a prize, promotion or anything else. They are out the door.

A little history: The Red Artifice was printed in 2011 alongside the first edition of the Blue Artifice deck. The red version was exactly like the blue, except for its red color, obviously, and the amount. Only 5,000 of the decks were ever printed. (Because borders were added to the Blue and Emerald Artifice decks, there are about 10,000 first edition Blue decks with no borders in existence.)

The manner of its release was different as well: Responding to feedback we received about the Black Ghost and Gold Arcane decks, it was first released for individual sale. We took 3,000 of the 5,000 and posted them up for people to buy at $6.99 each. The last 2,000 we reserved for promotions and prizes, such as a deal we posted during the days after Christmas: People could receive a Red Artifice deck when they bought any 12 of our other custom decks.

Because of a software error, that promotion cleared out our supply.

The promotion was supposed to last for a 24-hour period. But because of the error, the promotion remained in effect for several more days. That means a lot of people who bought 12 decks, not really intending to take advantage of the sale, received the bonus.

We were tempted to go back through all the orders and retroactively remove the decks, but in the end, we decided to stand by the purchases until the decks were depleted. And when the Red Artifice were gone, we filled the promo instead with a rare Red Arcane deck. We apologize for the error, and hope that a gift of a just-as-rare deck that has been only recently passed out suffices (compared to the Red Artifice, there are so few Red Arcane decks actually in people’s hands — we’re looking at most of ’em in the warehouse right now).

For the rest of us, we bid a sudden, sad yet well-deserved adieu. Goodbye, Red Artifice: You glowed like embers in a fire, and we’ll always burn for you. We send you off by showing Peter McKinnon’s incredible trailer that featured some of the first appearances of Bobby Motta, Mike Clarke and Shade.